The world of mobile commerce is constantly evolving, with new technologies and trends emerging every year. As we head into 2021, it’s worth taking a look at some of the top trends to watch in the mobile commerce space.
1. Increased Use of Mobile Wallets
Mobile wallets are becoming more popular as consumers seek convenient and secure ways to make payments on the go. Apple Pay, Google Wallet, and Samsung Pay have all become household names in recent years, and we can expect to see even more players entering the space in 2021.
2. Continued Growth of Buy Online, Pick Up In-Store (BOPIS)
Many retailers have embraced the BOPIS model, allowing customers to purchase items online and then pick them up in-store. This trend is likely to continue in 2021 as more consumers seek out contactless shopping options.
3. More Personalization and AI Integration
Personalization has become a key trend in e-commerce in recent years, and it’s likely to become even more important in the mobile commerce space. Look for retailers to integrate AI and machine learning technologies to create more personalized shopping experiences for their customers.
4. Increased Adoption of Augmented Reality (AR)
Augmented reality has already made its way into the mobile commerce space, allowing customers to “try on” clothes, test out furniture in their homes, and more. As AR technologies continue to improve, we can expect to see even more innovative use cases in 2021.
5. Growth of Social Media Commerce
Social media platforms like Instagram and Facebook have become increasingly important for retailers looking to reach new customers. Look for these platforms to continue to innovate in the mobile commerce space, opening up new opportunities for retailers to sell directly to consumers through their social media channels.
Overall, the mobile commerce space is poised for continued growth and innovation in 2021. Retailers who are able to stay ahead of these trends and adopt new technologies will be well-positioned to succeed in the years to come.